Make a business model:
Will you sell online (website, Amazon, Myntra) or offline (own shop, pop-up stores)?
Decide pricing strategy (affordable, premium, luxury).
Create a business plan (investment, target market, suppliers, marketing).
Branding
Choose a unique brand name that’s short, stylish, and memorable.
Design a logo & brand identity (color theme, fonts, packaging style).
Create a story behind your brand (e.g., “Affordable Luxury for Every Man”).
Product Development
Design your clothing line or source from manufacturers.
Find fabric suppliers & manufacturers (India has hubs like Tiruppur, Ludhiana, Surat, Delhi, Jaipur).
Focus on quality, fit, and trends.
Start with limited designs (e.g., 5–10 styles) and expand later.
Sales Channels
Online:
Build your own website (Shopify, WordPress, Wix).
Sell on marketplaces (Amazon, Flipkart, Myntra, Ajio).
Offline:
Open a small boutique/store.
Tie up with multi-brand outlets.
Marketing & Promotion
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Create social media pages (Instagram, Facebook, Pinterest).
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Collaborate with influencers, fashion bloggers, and run ads.
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Use Reels, styling tips, fashion lookbooks to attract men’s audience.
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Offer discounts, referral programs, or bundle deal
Scaling Up
Start with limited collection, then expand into accessories (belts, wallets, shoes).
Explore export opportunities once you gain traction.
Keep an eye on latest trends and update your collection.